Restrictions on children's advertising[edit] Edit

On 12 September 2007, Burger King announced that it was joining the The Council of Better Business Bureaus Children's Food and Beverage Advertising Initiative. The program, a voluntary self-regulation program designed to adjust advertising messages aimed at children so that they encourage healthy eating habits and lifestyles.[52] As part of this new initiative, Burger King stated that it would restrict its advertising aimed at children under 12 that uses third-party licensed characters to Kids Meals that meet its nutrition guidelines, refrain from advertising in elementary schools and refrain from product placement in media primarily aimed at children under 12, promote Kids Meals that meet its nutrition guidelines and promote healthy lifestyles and healthy dietary choices in its advertising.[53][54] Several groups, including the CSPI, lauded the move as guarded good news.[55]