The Burger King Kingdom is a fantasy world associated with Burger King. In 1976, this was Burger King's answer to McDonald's McDonaldland. In the late 1980s, the Burger King Kingdom characters were largely phased out. In 2003, Burger King brought only the Burger King in their ads. He was a different version a man in a hard plastic mask and King costume.
- The Burger King - A bearded king that ruled the Burger King Kingdom.
- Sir Shake-A-Lot - A knight that wears an armor made of Burger King Cups and has a craving for milkshakes. Sir Shake-a-lot always shivers because he drinks milkshakes so much he is always cold. Sir Shake-A-Lot's voice can be heard in the video game Sneak King commenting, "The King! He's so sneaky!"
- The Burger Thing - A large hamburger puppet designed to be a 3-D painting. Voiced by Frank Welker.
- The Duke of Doubt - A duke who is the Burger King's nemesis who constantly doubted the King's magic.
- The Wizard of Fries - A robot powered by the French fries in its glass dome head. It can "multi-fry" where it takes a single French fry and duplicates it endlessly.